Inbound marketing vs content marketing

Inbound marketing vs content marketing

This topic could ignite some debate, since it depends who you ask (a marketer, a content producer or digital strategist) you might get a slightly different answer as to which is more important: an Inbound Marketing Strategy or Content Marketing. Truthfully, they...
What is Content Marketing?

What is Content Marketing?

If you build it, they will come. Isn’t that what Field of Dreams led us to believe? Unfortunately, it’s not that easy getting people to visit your website. It requires a systematic approach and a tried, tested and true methodology. Let’s take it back a step. Why does...