by Heather Graham | Dec 4, 2019 | Branding, Design
Custom branding assets, they’re a key element of your branding that sets you apart and elevates your signature on all branded materials. Supplementary brand assets can be a secondary logo, a favicon or mark, or signature design details that tie back into your...
by Heather Graham | Jul 10, 2019 | Branding, Design
It’s a long-time assumed standard that designers should deliver multiple concepts for the client to choose from. However over the past few years design trends have shifted and a growing number of brand designers are preaching the “one-concept approach”. Sure, it was...
by Leanne Haney | Apr 30, 2019 | Branding, Design, General
Last December we reviewed our first full year of business and assessed our wins, our losses (lessons learned though amiright?!) and where we could optimize. The first quarter of this year was spent wrapping up projects from 2018 and sneaking in a much needed vacation...
by Leanne Haney | Nov 28, 2017 | Branding, Content, Design, General, Inspiration
It’s still a bit surreal that my brain child (born during my last position at CAA) won 2017’s Best Online Campaign last week at Masthead’s Canadian Online Publishing Awards in downtown Toronto. It was an honour that the concept not only came to life, but resonated...
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