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Custom Branding Elements: What are they and why they’re important to your overall brand

Custom Branding Elements: What are they and why they’re important to your overall brand

by Heather Graham | Dec 4, 2019 | Branding, Design

Custom branding assets, they’re a key element of your branding that sets you apart and elevates your signature on all branded materials. Supplementary brand assets can be a secondary logo, a favicon or mark, or signature design details that tie back into your...
The one concept approach: 3 reasons why clients love it

The one concept approach: 3 reasons why clients love it

by Heather Graham | Jul 10, 2019 | Branding, Design

It’s a long-time assumed standard that designers should deliver multiple concepts for the client to choose from. However over the past few years design trends have shifted and a growing number of brand designers are preaching the “one-concept approach”. Sure, it was...
Why we redesigned our website after a year

Why we redesigned our website after a year

by Leanne Haney | Apr 30, 2019 | Branding, Design, General

Last December we reviewed our first full year of business and assessed our wins, our losses (lessons learned though amiright?!) and where we could optimize. The first quarter of this year was spent wrapping up projects from 2018 and sneaking in a much needed vacation...
Tips for executing a #winning marketing campaign

Tips for executing a #winning marketing campaign

by Leanne Haney | Nov 28, 2017 | Branding, Content, Design, General, Inspiration

It’s still a bit surreal that my brain child (born during my last position at CAA) won 2017’s Best Online Campaign last week at Masthead’s Canadian Online Publishing Awards in downtown Toronto. It was an honour that the concept not only came to life, but resonated...

Recent Posts

  • Custom Branding Elements: What are they and why they’re important to your overall brand
  • The one concept approach: 3 reasons why clients love it
  • 3 reasons you should consider using WordPress for your website
  • Why we redesigned our website after a year
  • 3 ways small businesses can use Instagram to create a community

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