We’ve come a long way from requiring a developer to HTML code a website from scratch. A skill that only a small percentage of us had access to or even know how to go about it. Today, having a easy-to-navigate, mobile-friendly website is standard. There are tons of website templates and online tools that are so intuitive almost anyone can get a website up and running on their own. But there is still a time and a place when you need to call in a skilled web designer. There’s a lot that goes into building an effective website, and depending on its function (business or pleasure?) you may want to invest. If you’re thinking it’s time to update, enhance or redesign your website here’s how to tell when it’s time to ditch DIY and call in the pros.
You have a vision, but not necessarily know how to execute.
Sometimes it’s hard to read the label when you’re inside the bottle. Getting a professional opinion can provide a fresh outlook on your brand and business. Working alone doesn’t allow for collaboration, consultation, or a vested person to walk you through your options. There’s also something to be said about those small touches a designer brings that can take it to the next level and really make an impression.
You don’t have the time, or the time to figure it out.
For many small business owners their website is way down the list of to-dos. There are so many other priorities it’s usually the thing that gets put on the back burner. So when you delegate the job to a trusted professional you’ll know it’s not only done, but done right.
Pre-made designs and website templates can also be deceiving and a time-consuming process to get it the way you want. A designer will work with you to bring your concept to life and make it uniquely yours while you focus on running your business.
You need to add functionality to your website.
You may be at a point where you need to add more functionality to your website like integrating an e-shop, adding a scheduling tool, resource section or membership sign up. Web designers can integrate plug ins and customize them for your specific requirements. Easy peasy!
Do you really have all the content for your website ready to go?
Content includes everything from your copy, images, marketing messages and even your logo. Web design shops usually have skilled copywriters who take on the task to package up your messages in a digestible way and tailor it to speak to your audience.
Which brings us to Search Engine Optimized content. They said the best place to hide a dead body is on page 2 of Google search results. Not just a nice to have anymore, a solid website begins with SEO planning and ensuring your website copy and page structure lines up with peoples search habits. Don’t miss an opportunity to be found at the moment someone is searching for your services.
You get what you pay for.
We had to talk about price right? A boutique website shop can’t really compete on price from the factory-like web productions like 99designs or Fiverr. But the little things can creep up when you go the DIY route. You might not be satisfied with the end result, want changes, or feel like it’s not doing what you need it to. It soon starts to show why you’re getting a deal.
At the end of the day, it’s about value.
Websites are typically undervalued for what they can do. They’re advertising, they’re a digital storefront, and your first impression with a potential customer. Spending a little more to create a website with critical functionality is an investment in your business.
There are a lot of choices out there, and price points to match. Don’t get overwhelmed! Start by researching your options. Browse around, crowd-source on social media and reach out to your network for referrals. At the end of the day, choose someone you connect with and want to work with and make it an enjoyable process.